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What would your speech include if you were asked to present a product or service to the public?

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If you are asked to provide a product or service at work or even elsewhere, you know how scary it can be. You are not at your desk next to you, one or two classmates! You are in front of the audience, and your manager and coworkers are a small part of the audience. You will therefore be under constant pressure and responsibility to deliver an engaging and effective message, regardless of the size or content of your presentation.

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Before presenting the product and releasing it to the general public, you now have two possibilities!

If you do a good presentation, this is a great opportunity to stand out and show off your communication skills. If you miss a few points, it could negatively affect your branding and promotion opportunities. Indeed, leaders aspiring to leadership positions will undoubtedly need external communication with others on a regular basis on strategy, priorities, progress and vision for the future.

How can you work to improve your presentation skills and the presentation of your product?

presentation

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Here are some tips to help you get a better job offer:

Understanding the audience

Before you start designing your presentation, make sure you have thought about the nature of your audience. What kind of person are they? What are their dominant characteristics and needs? What do you think they want from you? The answers to these questions can completely change the way you present, depending on the level of detail or the data included in the answers.

Be clear about the purpose of the product introduction

Many of us don’t think about this when giving a great presentation, but it doesn’t have a specific purpose, because once you clarify, you will determine the main purpose of the presentation and what approach you will take. to communicate.

Create a logical roadmap

After defining the purpose of your presentation, I recommend that you create a basic roadmap of the main content topics. How will you connect the points in the introduction to the conclusion? Does this path make sense as a progression of ideas? Is this clear enough? You have to answer all of these questions because unfortunately you will be facing many different minds in the audience and you have to imagine what will happen in advance.

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Make it interactive

It is important to skip classes to engage participants in a conversation. This is very important if you want your audience to retain what they are learning, support, or take new actions. If you can’t find a way to get your audience to talk, chat, or interact with you or each other, I guarantee the majority of them will lose their focus in a matter of minutes (and maybe a few seconds)!

Use more pictures than words

It’s important to use more pictures than words in your PowerPoint presentations. However, I’m still amazed at the amount of written content that comes out in the slides, it’s much less effective! In many cases, your listeners will read in front of you and stop listening. Instead, use pictures or diagrams that more clearly illustrate a point, inspire a specific emotion, convey a related metaphor, or present a personal anecdote.

Tell them a story

Storytelling is perhaps the most compelling way to communicate and Introduce a product . Don’t miss the opportunity to incorporate a story into your presentation, whether it’s about yourself or someone else related to the topic (e.g. a historical figure, an organization founder, a member of your team, a client etc.) Storytelling will create a deeper connection with your audience and make them more emotionally engaged. It doesn’t have to be a long or complicated story, but even a good joke or anecdote will increase the proportion and sentimental message of your post.

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Make it personal

How do you position yourself in relation to the subject dealt with? How did you get connected? Are you excited? Incorporating personal fitness (with a quick story!) Can also help others get in touch with the topic.

Don’t pretend and be natural

I know what you are probably thinking. “It’s easy to say, but how do you work on this?” First of all, I invite you to be more aware of the position you take when applying. In other words, are you trying to take on a certain role? Do your words and actions trigger the desire to persuade others? Are you trying to say or do the perfect thing? Are you too focused? If so, you are probably hiding some authenticity. Instead, try to let your imperfect real self emerge. When you do this, you’ll settle into a more confident, natural flow that garners a more relevant response from your audience.

Make sure the final idea comes in gradually

When you conclude with clear next steps or actions, the tangible and realistic value of your presentation increases. This makes the audience feel better about the time and energy spent listening, because they come away with something tangible and practical. It also helps create a more lasting impact by providing people with actionable means to achieve goals.

Incorporate humor

Where appropriate, adding a little humor to your presentation can go a long way in increasing engagement with your audience. Laughter is a distinct human act: it arouses emotions, activates energy and creates bonds between people. Incorporating humor can mean starting with a quick and relevant joke. Or it could mean including a cute image to make a good impression.

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